The Nets Could Use A New Look
#20
I’m a huge pro basketball fan. I can be heavily partial toward my beloved Lake Show, but I appreciate the best of what all teams have to offer. I like certain players on other teams because of their skills, but something shallow like a sharp uniform or a great team symbol can win me over too.
Graphic designer Michael Weinstein has a great revision of the current New Jersey Nets logo.
Although this logo does not have any cringe-worthy features, it comes off as boring and a little aged. With an official move to Brooklyn next season, the Nets should be active in a rebranding process to commemorate the trek across the Hudson. Drastic steps don’t even need to be taken for a modern overhaul to make a positive impression.
This is a fine example of a Nets logo fit for the next decade. The 90′s-style “Nets” font is replaced by a semi-cursive type, and lines from the “N” that replicate the ribs of an actual basketball. A ring around the ball suggests Brooklyn’s nickname as The Planet (because of it’s size and diversity) and the Brooklyn at the top of the logo is fit for the front of a new uniform.
We may never see this logo as part of the Nets’ rebranding process (along with convincing free agents to play with them and competing with the Knicks for market share). However, it would be included in the ideal world.
